<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Alex Fleetwood]]></title><description><![CDATA[AR games entrepreneur half way through a pivot to climate tech ]]></description><link>https://alexfleetwood.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!XCnH!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa35cd15a-5c7a-410a-ae0e-49e9b1664ccb_4024x4024.jpeg</url><title>Alex Fleetwood</title><link>https://alexfleetwood.substack.com</link></image><generator>Substack</generator><lastBuildDate>Tue, 28 Jul 2026 05:43:01 GMT</lastBuildDate><atom:link href="https://alexfleetwood.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Alex Fleetwood]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[alexfleetwood@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[alexfleetwood@substack.com]]></itunes:email><itunes:name><![CDATA[Alex Fleetwood]]></itunes:name></itunes:owner><itunes:author><![CDATA[Alex Fleetwood]]></itunes:author><googleplay:owner><![CDATA[alexfleetwood@substack.com]]></googleplay:owner><googleplay:email><![CDATA[alexfleetwood@substack.com]]></googleplay:email><googleplay:author><![CDATA[Alex Fleetwood]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The 12 Days of Claudemas]]></title><description><![CDATA[Let's spend the free tokens while they last.]]></description><link>https://alexfleetwood.substack.com/p/the-12-days-of-claudemas</link><guid isPermaLink="false">https://alexfleetwood.substack.com/p/the-12-days-of-claudemas</guid><dc:creator><![CDATA[Alex Fleetwood]]></dc:creator><pubDate>Thu, 11 Jun 2026 08:50:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!nQ-e!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>So, Anthropic shipped Fable 5. It builds digital things for you. And fast. And, as far as my limited coding eyes can tell, It builds 'em pretty good as well. </p><p>And it&#8217;s free on the Max plan until June 22nd. Free. That&#8217;s a lot of tokens to spend..<br><br>I&#8217;ve been mostly retired as a game-maker for a while now, but this is too good an opportunity to pass up - I&#8217;m going to see how many fun things I can ship before the tokens run out. Let&#8217;s take advantage of Anthropic&#8217;s generosity while it lasts! <br><br>There&#8217;s no particular reason for this other than I appear to have accumulated a number of old friends who are following this Substack (despite me never posting anything); consider this a hello, how are you, enjoy some nonsense, why don&#8217;t you get in touch for non-work purposes, I would love to hear from you. <br><br>The other reason is that with earlier AI models, factoring in my own limitations as a non-coding designer / studio lead type of person, I have done a LOT of unfinished prototyping. Ideas for new things, remakes of old things, silly things, serious things. What they have in common as that they are incomplete. Fable 5 seems like a pretty solid completer / finisher. 12 days is a good amount of time to midwife a few of them into the world. <br><br>As the World Cup starts today, let&#8217;s begin with&#8230; <br><br>An excessively arcane and complicated <a href="https://wc-sweepstake-maker.vercel.app/">World Cup Sweepstake Builder</a>! Those of you who still work in offices - are World Cup sweepstakes still a thing? I&#8217;ve taken part in many, and they&#8217;ve largely been disappointing affairs: draw a rubbish team, pay a pound, lose. Claude and I have devised a massively over-engineered scoring system that rewards the underdog - if a team lower in the rankings does, well, anything good against their opponents, the score ticks up. </p><p>Here is section 2 of 5 of the scoring rules. A friend did point out that it&#8217;s less complicated than track cycling&#8230; </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nQ-e!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nQ-e!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png 424w, https://substackcdn.com/image/fetch/$s_!nQ-e!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png 848w, https://substackcdn.com/image/fetch/$s_!nQ-e!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png 1272w, https://substackcdn.com/image/fetch/$s_!nQ-e!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!nQ-e!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png" width="1456" height="761" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:761,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:344855,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://alexfleetwood.substack.com/i/201494187?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nQ-e!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png 424w, https://substackcdn.com/image/fetch/$s_!nQ-e!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png 848w, https://substackcdn.com/image/fetch/$s_!nQ-e!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png 1272w, https://substackcdn.com/image/fetch/$s_!nQ-e!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5abc1bdc-c911-4783-bb30-e8e807616dfe_2046x1070.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>So, I will keep prompting and shipping and see how far I get. I am happy to take requests. </p>]]></content:encoded></item></channel></rss>